*Quick summary as introduction

*Scale and Scope (

*Strategy and Structure

*”Visible Hand” (1997)

*Conclusion

Above is the headings.

To include:

Scale and Scope:

-Economy of Scale (Lower Cost, Competitive Advantage)

Strategy and Structure:

-‘M’ form (managerial hierarchy)

-Critical of ‘family business’

‘Visible Hand”:

-Firm should do things themselves

-the bigger the firm, the better

-Ford/Dupoint/Amazon

-No need for negotiation with contractors/suppliers (lowers transaction costs)

 Conclusion:

Strategic position – Alibaba (support from government)

Porter’s Diamond for Comparison- Porter explained positioning

For comparison:

Either choose

3 countries and 2 theories OR

2 theories and 3 countries