1. Meet with your assessor to discuss performance of the marketing mix against Such objectives may be, for example, operational, customer-satisfaction related, or financial.
2. Evaluate performance against objectives.
3. Identify areas of poor performance to be adjusted and Evaluate the implications of altering one or more components of the marketing mix in relation to market factors and consumer response.
4. Consider possible adjustments to components of the marketing mix in response to performance, ensuring that the final mix meets:
   1. budget requirements
   2. organisational strategic objectives
   3. operational marketing objectives
   4. desired market positioning
   5. internal and external requirements of the organisation.
5. Prepare a written report to:
   1. outline performance of the marketing mix against objectives
   2. outline proposed changes, using the results of monitoring performance to argue for changes
   3. outline and explain impact of changes on planning and marketing or organisational budgets
   4. explain relevance of organisational policies and relevant legislation, regulations and codes of practice
   5. outline a monitoring strategy to ensure changes to marketing mix meet objectives, including clear objectives, performance benchmarks, responsibilities, and regular monitoring activities within a set timeframe.

Note: Ensure your report is written in a style and uses language appropriate to a senior managerial audience.

6. Submit your report, including planning, budget changes and monitoring strategy, to your assessor in the agreed format and within the agreed