including the use of strategy tools such as Porter’s Five Forces, SWOT, Life Cycle, Ansoff matrix, BCG matrix, Value Chain and Scenario Planning.
Skills Graduates will be able to, analyse complex strategy environments and develop confidence in working with others to develop and evaluate strategic alternatives.
Application of Knowledge and skills Apply theoretical and practical knowledge of strategy in the diagnosis of strategy issues and the formulation of strategies. Examine the key challenges companies face and have and contextualise the major approaches companies employ as they formulate strategy. Critically analyse the relationship between an organisation’s strategy and its structure