Action Plans – This is the section of the annual plan for helping to ensure effective implementation and coordination of activities across functional departments. It specifies

* The target market to be pursued

* What specific actions are to be taken with respect to each of the 4 Ps. (Product; Price; Promotion; Place).

* Who is responsible for each action.

* When the action will be engage in.

* How much will be budgeted for each action.

Please find below the marketing strategy that I developed, which could serve as additional resource when writing the Action Plan.

Marketing strategy

There are a number of marketing strategies that can be employed by Tesla if it wants to be successful in the international automobile market. To start with, Tesla should focus more on the services they offer to their clients. This means that the company should focus heavily on service provision to its clients. Due to the fact that this company has embraced technology in a great way, I believe that the company should focus more on providing online solutions to the clients. This means that they should develop application software that will enable the clients to handle technical issues through an online platform. Secondly, the company should also try and put up service centers across its market. This will ensure that the customers are able to access services through a contacting the service centers for assistance.

In the case of Tesla model s, this company has provided its clients with a vehicle warrant that lasts up to an eight year period. To make this effective, the company should also try and formulate a well-outlined maintenance plan. This particular plan may include; regular check us for the Tesla model s, discounted offers on services such as wear and tear replacement services. In addition to this, the company should also encourage the culture of innovation amongst its employees. Tesla’s success has been attributed to its culture of innovation and also the inclusion of technology, however, this company should try and focus more on innovation. Tesla’s should put up an effort in order to ensure that its R&D efforts reflect those of the emerging EV technology. This will ensure that the company has the ability to include the latest technology in its innovations (Amstrong, et al. 2015)

In addition, for this particular company to be successful it should also consider recruiting the required skills and abilities. This may need the full involvement of the human resource management. With the development of new technologies, Tesla may be unable to tap the required talent due to lack of these particular skills. This means that the company should invest more in training its professionals in order to meet the various needs of the consumers. In years to come, the sales of Tesla are expected to rise dramatically; therefore this company should try and ensure that it has the required individuals to drive this particular change in the organization. This may even require the company to hire more specialized people in the field of technology. Employing qualified individuals will be one of the vital foundations for the success of this particular organization. In addition, the hiring of qualified professionals will improve the relationship of this particular company with that f the clients and thus this will help to enhance the culture of breeding customer loyalty.

Additionally, Tesla should try and collaborate with the readily established companies in this particular field of automotive. This will ensure that ideas are shared to improve the overall image of this particular company. However, this particular company should work to ensure that it has a great control over the other management perspectives. This particular company has a number of strengths that it should build on to ensure that it remains competitive. To start with, this particular company should capitalize on its low marketing expenditure. The low expenditure in this particular company can be used to ensure that there is no exhaustion of the available resources. This can be seen as an advantage since the company will always be in a position to source in resources in its operations in case there supplied resources are in adequate. Additionally, the company should also try to outsource products for other companies willing to invest in the manufacturing of EV products. This can act as a great source of income for this particular company. The surplus profit can be used to improve the current position of this particular company. Also, the company should try to keep up with the ever changing global infrastructure. Keeping up with the changes in the international market will ensure that the company remains relevant in the provision of its products and services, this particular factor will always ensure that the customers are always satisfied and thus help to develop a bond between the company and its clients. The organization also needs to invest more in its physical and technological aspects. This can be one of the ways of ensuring that the organization is able to adapt well to the diverse world of business.

Integration of the press to the activities of this particular company can act as a bridge between this particular company and its clients. From a recent survey, it was seen that the press plays a very important role in influencing people over a particular product. Therefore, this particular company should always put into consideration the press in order for it to ensure its relevance in the production of electric motor vehicles. Also, the press can be used as the most effective medium to communicate to its customers on various issues affecting this particular company.

Moreover, the company should also try and develop a development strategy for its electric products like the Tesla model S. A development strategy will enable the company to set its goals, such as being a leader in the production of electric automobiles. This company should also invest and develop the recharging infrastructure of its products. This is mainly due to the fact that electric vehicles have not encountered the expected reacceptance from the target market. Therefore this particular company should ensure that it is in a position to provide its customers with re-charging infrastructures with the aim of ensuring that the customers feel confident and that they are in a position to access the necessary recharging infrastructures (Tansel, 2015).

References

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Tansel, A. K. (2015). Analysis of Tesla Motors’ Marketing Communications Strategy.