• Elaborate on different business models of mass media (in the UK and elsewhere) in terms of how they are funded.
• Evaluate the benefits of each model and discuss any issues that arise from each one.
o e.g., How central is advertising to mass communication in each model?
• What are the economic, organizational and cultural consequences of advertising revenues on the content, development, distribution, presentation and future of mass media industry (for example TV among others)?
o How might this change in the near future?
• For cultural consequences, consider how advertising persuades and the messages that it uses, and how this is achieved through the use of different media forms.