INTERNATIONAL BUSINESS STRATEGY
COURSE ASSESSMENT 1
Individual academic essay (1500 words)
At the beginning of the semester, you will be assigned (i) one multinational enterprise from
the current Forbes Global 2000 list, (ii) and one country into which this company seeks to
expand.
Considering the corporate strategy of your MNE, discuss the potential implications of formal
and informal institutions for the choice of the appropriate market-entry strategies for your
MNE (for details on the respective definitions, please see: Peng, M. W. (2013). Global (2nd………..
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