(e.g., a news release, a blog). Your proposal should describe your public service or corporate communication, identify an audience and describe the outlet most appropriate to reach it, identify emotions behind the motivation to act on your message, and create a unique angle or creative phrase/slogan for use in your final campaign. Your proposal will present your ideas and explain the logic and rationale needed to support your ideas. Proposals are generally prepared for clients to present the information collected, your analysis, and proposed actions. In this instance, you will be developing your proposal for an internal audience at an organization (corporate or public) so that the executive team may approve your proposal and fund your campaign. You will post a brief summary of your topic and primary audience in Module Two for instructor approval. Your completed proposal is due at the conclusion of Module Seven.
Required Elements and Format
Single-spacing, 12-point Times New Roman font, one-inch margins, and APA-style citations. Your proposal should be a minimum of 4 pages and should not exceed 6 pages. These page counts do not include the title page or reference page.
- Title Page: Includes campaign title, student name, and date, as well as a brief paragraph that identifies and describes the organization for which you are developing your This will be your internal audience.
- Table of Contents: Lists each of the following required elements: o Executive Summary: Concise summary of the campaign o Objective: Campaign objectives
- Description: Details of the campaign including timeline
- Target Audience: Identifies, describes, and analyzes primary and secondary target audience(s); please note this is not the same as your internal audience, which is the executive(s) to whom you are preparing your proposal
- Resources: Identifies the type of media selected and rationale for each choice included; remember, your choices must be electronic media
- Budget: Approximate budget needed (it is not expected you will know the exact amount, but some approximation is necessary); for example, how much does a website cost (http://www.howmuchdoesawebsitecost.com/)? What is the cost of a Twitter account, if any?
- Statement of Benefits: Speaks to your internal audience
- References
