Questions:
Part 1
A marketing manager at the Ford Motor Company in Belgium is preparing a briefing on consumer demand for a new model to be sold mainly in other parts of Europe. Consider the issues that this briefing should contain
14 Marks
Part 2
Draw what you consider may be the demand curve for this new Ford model in, say, the United Kingdom. Illustrate the effect of
- A fall in the sterling euro exchange rate,
- An increase in the price of Honda cars made in the UK
6 Marks
For Part 1
Individuals are required to prepare a set of relevant graphs and discuss the issues the marketing manager will be need to present in his briefing for the new model.
For Part 2
Individuals are required to prepare a demand curve showing clearly the effects of (a) and (b).
Report: Maximum number of pages 10
One individual assignment report needs to be submitted by 2 pm 15th November 2016. Individual should hand the report to the Faculty of Technology Advice Centre in Gateway House 0.4a. The report should be addressed to your tutor Prof U Singh. The individual should keep a copy of the report and a copy of the receipt as proof of submission.
