using Jessica McKee’s ‘breaking down an image’ and Molly Bang’s principles in ‘picture this: how pictures work,” ‘read” your chosen ad and describe it to your audience. Keep in mind that your audience may not have access to your ad, so you should describe it in enough detail that they can visualize what you have seen

Rather than just describing what the ad looks like on the surface, use Mckee’s article and Bang’s principles to analyze some of the choices that the advertisers made in creating the ad.

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In the last decade, open innovation practices have increasingly attracted research and practitioner interest. Pedersen (2010) outlines a number of empirical studies that have demonstrated the relevance of open innovation techniques

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