undertake extensive research regarding a specific organisation with regard to how it is has used contemporary marketing management to grow its market share. The assignment requires you to undertake the following:
Select an organisation based in Australia or overseas for your case study. It is recommended that the organisation be public and have some available information on its operations such as its web site, annual reports or being referred to in the media. Using marketing theory, critique the organisation’s application of its marketing plan and its influence on:
- Product 2. Price 3. Promotion 4.Place (distribution)
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