QUESTION ONE
a. Describe the three levels of strategy in strategic management. (10mks)
b. Explain FIVE key roles of Chief Executive Officer in strategic management. (10mks)
c. Define the following terms: (10mks)
i. Mission
ii. Program
iii. Policy
iv. Strategic formulation
v. Liquidation strategy.

QUESTION TWO
a. Discuss the main steps in Change Management giving specific activities in each step. (14mks)
b. What ways can an organization implement the desired change effectively. (6mks)

QUESTION THREE
a. Discuss FOUR limitations of the BCG (Boston Consultancy Group) model. (8mks)
b. Give THREE reasons why it is important to evaluate the strategic management process. (6mks)
c. Outline THREE human resources factors that affect an organization’s competitive advantage. (6mks)

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