1a. Explain the following terms: (4 Marks) i. Competitive forces model ii. Core competency b. What are strategic information systems? Briefly discuss three challenges posed by these systems to an organization. (5 Marks) c. What is the value of radio frequency identification (RFID) technology to business and how does it work? (5 Marks) d. List any three wireless communication technologies and briefly explain where they are used. (6 Marks)
2a. Differentiate between the following terms: i. B2B and B2C ii. Electronic commerce and mobile commerce
b. Best buys is a leading supermarket chain with large retail stores in major towns in Kenya. Best Buy’s manager has consulted you concerning a proposal to launch an e-commerce website. i. Outline any four e-commerce business and revenue models and propose a suitable model for Best Buys. Explain why you choose that option. (6 Marks) ii. In the context of Best Buys, discuss three unique features of e-commerce (6 Marks) iii. Discuss two ways e-commerce can transform marketing at Best Buys. (4 Marks)
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