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May 17, 2015

Discuss the motivations, abilities, lifestyle, socio-demographics segments

Groups should use their knowledge of Consumer Behaviour to determine whether the competitors offerings differ by consumer segment (consumer segments can be based on differences in motivations, abilities, lifestyle, socio-demographics, etc)

Please answer the above question using these two product links. The competitors are Walk band (an app) and the other is Native Instrument Komplete 10. Here are the links to the two competitors:

How to structure the response:

Competitor 1 (150 words)

Discuss the motivations, abilities, lifestyle, socio-demographics segments

Competitor 2 (150 words)

Discuss the motivations, abilities, lifestyle, socio-demographics segments

NOTE: Feel free to use other references to assist with answering the question.

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