Assume that the CEO of NatureCare Products has indicated that he wants you to prioritise treatment of a number of risks as follows:

• Inability to attract sufficiently qualified staff. One of the risks identified in the risk management plan is the inability to attract sufficiently qualified and knowledgeable staff to manage the new retail stores. The risk treatment identified is to invest in the training and development of existing staff to fulfil this role, at least in the short term. It has been identified that at least two of the existing customer service representatives are interested in taking on this new role. Neither of the two customer service representatives have managerial skills nor knowledge, but they both have excellent company and product knowledge, as well as customer service skills.

• Low customer satisfaction. A further risk identified as a priority is the threat to customer satisfaction. Given that the business is expanding, customer satisfaction will be crucial. The risk treatment identified is to develop a customer questionnaire that can be used to measure customer satisfaction. You have been directed to implement strategies to reduce the risks posed.