This assignment allows you to identify the principles of bootstrap marketing and demonstrate different strategies of marketing that could benefit a company based on the information provided. Resources Web page: How an Auto Repair Shop is Winning Female Customers with Social Media Web page: The 10 Principles of Bootstrapping, Based on 30+ Interviews with Seven & Eight Figure Software Founders Web page: 7 Bootstrapping Principles Any Business Can Use Web page: OCLS APA Writing Styles Guides Instructions Review the rubric to make sure you understand the criteria for earning your grade. Read and review all of the links available within the Resources section of this page. In a two- to three-page paper, considering your business idea,(ETSY.COM)discuss the concepts of bootstrap marketing and marketing principles used in the marketplace that would encourage customers to purchase your goods and services. In your paper, apply the following principles: Develop a seven-sentence marketing strategy for Victory Auto Service and Glass. List at least three bootstrap marketing strategies that Victory Auto can use to increase the company’s visibility, sales, and profits. Explain how you would have them implement each of these strategies. The format should use correct APA formatting with a title page, in-text citations, and a reference page. For questions on APA Style, access OCLS APA Writing Styles Guides. When you have completed your assignment, save a copy for yourself and submit a copy to your instructor by the end of the workshop.
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