Virginia Commonwealth University (VCU) in Richmond, Virginia, implemented Banner’s ERP system in 2006, which is widely used in higher education. This ERP has modules to support student registrations and payments, course management, financial aid, finance, HR, and advancement. However, when the School of Business moved into its new building in the spring of 2008, decision makers determined that the CRM module in Banner did not have the functionality desired. Accordingly, they selected a bolt-on CRM called Intelliworks Program Management. This CRM helps current and prospective students through the initial exploration and inquiry stages of their searches and allows them to register for courses and submit payments online.