MEASURING EMPLOYEE ENGAGEMENT Elaine Farndale
Imagine you are an HR manager based at the headquarters of a large domestic corporation, tasked with measuring levels of employee engagement across all of your operations. You have the support of senior management for this initiative, but must gain the buy-in of HR managers across the different business units and locations where the firm operates. You will be relying on these local HR managers to roll out your employee engagement survey, as well as they being critical to implementing potential changes as a result of the survey outcomes.
Senior management would like to receive a report from you explaining:
a. what questions you would include in your employee engagement survey;
b. why you think these questions are important;
c. any challenges you would anticipate in gaining buy-in for the survey from HR managers across the company;
d. what boundaries you might set for the engagement initiative,e.g. is the aim that all employees should be fully engaged, and is it possible for engagement of individuals to reach too high a level?