Cable and Wireless, the communications giant, began advertising its vacancies online with the independent recruitment site, 3-year-old Top Jobs on the Net (www.topjobs.net) in September 1998. Within 6 months, it received 500 applications and filled five vacancies in this way. A spokesman believed that online recruiting is ideal for positions in IT and finance although he was less certain on other professions, such as HRs and legal positions. As a result of their early success into cyberspace, the company launched in 1999 featuring all their vacancies. It was considered that the Internet provided an additional advertising stream that allows for corporate branding alongside recruitment. All the information can be kept up to date and there is access to vast amount of descriptive space, whereas, in conventional media, space is expensive. However, it is still necessary to continue to advertise on a dedicated recruitment site to ensure jobseekers can be directed towards their own site.