Competitive Strategy
Question 1 (7 marks)
How should Tiffany & Co. revamp its image and to return to its former glory by assessing the competitive forces that are affecting the luxury jewelry and specialty retailer industry. Answer this question in 350 words
Question 2 (7 marks)
Discuss Kodak’s reasons why they have formulated a diversification strategy. Answer this question in 350 words
Question 3 (7 marks)
How can Liu Hongxin of Hisense Group effectively manage the integration challenges at Hisense Hiview Tech Company? Answer this question in 350 words
Question 4 (7 marks)
Identify and discuss two modes of entry that have been used by Fitbit when entering foreign markets and explain the reasons behind their international strategy. Answer this question in 350 words
Question 5 (11 marks)
Grameenphone developed strategies to focus on trends in the global telecom industry. How can GP sustain its competitive advantage, through the implementation of Ghemawat’s AAA strategies and what approach should GP take and why? Answer this question in 650 words
Question 6 (11 marks)
The founder of TikTok and ByteDance Zhang Yiming is considered a successful entrepreneur. Discuss in detail the following three characteristics of a successful entrepreneur: having an entrepreneurial mind-set; being alert to opportunities; and the ability to deal with uncertainty. Also indicate how entrepreneur Zhang Yiming demonstrates each characteristic? Answer this question in 650 words