Questions you might like to consider:1. Understand the principles of managing the customer experience 2. Understand the different dimensions of the customer experience and key factors for managing that experience 3. Know how to monitor and measure customer experiences in context How do you define Creativity and Innovation? What is the difference between them? Where does one end and the other begin? Can you have one without the other? What would be the result if you did? Where does an entrepreneur fit in? What (in your chosen option – organisation, individual, process etc.) is innovative (examples, products, services etc.) and why do you believe it is innovative? What type(s) of innovation does your option display / is known for or use to be successful? How is your option more innovative than that of a competitor? What does your option do to stay creative? How does your option reward creativity?