Campaigning organisations and pressure groups
1. Why is ‘public relations’ more often associated with governments and corporations, whereas pressure groups ‘campaign’? Are there any real differences in approaches, strategies and tactics from what you have learned in Chapter 25? Think about this question from the point of view of (a) a large corporation that you are familiar with (b) a large campaigning organisation that you support.
2. Is it possible to be both passionate about a cause and a public relations professional?
3. In demonstrating social responsibility, should agencies be required to work pro bono (literally ‘for the good’ involving little or no fee) for a campaigning organisation or pressure group?
