You are the CEO of a business that sources, manufactures, and sells wood furniture. You pride yourself on the fact that you have strong commitment to global sustainability. Operating in South East Asia, India, and across Europe and North America, you have gradually developed an interlinked range of operations that grows trees, processes them, manufactures finished pieces, and sells them in your own stores. Your investments have, so far, been predominantly in the sales and marketing. The balance sheet seems to suggest that the growing and manufacturing elements of the business contribute 70 percent of your profit compared to 40 percent of your investment. The final assembly for manufacturing most of the furniture takes place in Jodhpur, India.

1. Identify the types of market where your three areas of activity are based.

2. Actual spending is 10 percent of your total investment in the tree production. Is this normal or ethical?

3. India has seen rapid movement of population from rural areas to the cities. What are the implications for your business?