- Research and describe the following forecasting techniques:
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| Bottom-up forecasting | |
| Delphi techniques | |
| Model building | |
| Projection | |
| Scenario planning | |
| Surveys of intentions | |
| Top- down forecasting |
(Min. 150 words – total)
- Consider a medium to large organisation conducting international business. Identify at least one internal (within the organisation) and one external source for each of the first 8 categories and external source only for the last 5 categories
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Internal Sources | External sources |
| Core activities | ||
| Customer base | ||
| Business values | ||
| Current business directions | ||
| Marketing performance | ||
| Comparative market information | ||
| Changes in technology | ||
| Demographic changes | ||
| Political events | ||
| Social and cultural factors | ||
| Economic trends | ||
| Government activities and legislative changes | ||
| Industry trends |
- Provide two examples of software applications that are commonly used in market analysis and forecasting and outline their key feautures.
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Key features | |
