Uncrushable Volvos.11 At a monster truck rally in Vermont, a huge “Bear Foot” truck drove over the

roofs of several cars and crushed all but a Volvo. Volvo’s advertising agency recreated this scene for a

highly acclaimed television commercial. Engineering analysis confirms that the Volvo is strong enough

to support the truck, and the other cars are not.However, the agency reinforced the Volvo and partially

sawed through the roof supports of the other cars. The agency claimed that this was necessary for

production purposes. The State of Texas sued Volvo for consumer fraud based on deceptive advertising.

Is it deceptive advertising, in the sense that it misleads customers about the product? Is it deceptive

in some other way? Can the ad be altered in some small way to make sure it is not deceptive?