Ford’s Structure and Culture, pp. 320-321 of 8^th Edition

1. Please describe the history and current situation of the company. Describe current car sales, profits, revenues, and market shares by types of cars and by regions. Conduct trend analysis on revenues and profits of the Ford before and after Alan Mulally.
2. What were problems that made Ford lose billions of dollars in the early 2000s? What did Alan Mulally, former CEO of Ford, do to save Ford? You will list all the problems he identified and describe his strategies? You may use the textbook as well as major articles you can find from the websites.
3. Some people argued that Ford had problems in corporate structure that were overly focused on divisions and it caused wastes, duplication of resources, weak purchasing power, and internal conflicts. Other argued the corporate culture that was overly conservative and bureaucratic and affected everything in Ford, especially in moral, motivation, and innovation. Please analyze this case by using both approaches, structural and cultural perspectives. According to your analysis, what are your conclusions and why?
4. What is the current corporate structure and core values of Ford? Use tables or bullets to list them and discuss them.
5. Summarize the entire paper and list what you have learned from this case.