1. Consumers are typically reluctant to buy furniture. What are the purchase obstacles (practical and psychological) to purchasing furniture? How has Jordan’s Furniture tried to overcome these obstacles? Could they do more, and if so, what?

2. using the consumer decision process model, describe the typical process of purchasing a piece of furniture. What type of consumer decision is this? How does understanding the decision process model influence Jordan’s marketing strategy?

3. Jordan’s Furniture’s shopping-as-entertainment strategy has worked to make the company’s business more successful. Would this strategy work for other product categories? Develop a campaign for another product category, employing some shopping-as-entertainment-style tactics.