1755-Article Text-3821-2-10-20151020.pdf
1. Compared to incrementally internationalizing companies, what specific challenges do “born global” firms face in terms of management and leadership?
2. Why did Goldmyk manufacture exclusively for export? For the manufacturing of hats and caps, Goldmyk purchases raw materials such as fabric and thread. Do you think those materials come exclusively from foreign suppliers? Why?
3. Why has Mr. Ma been thinking about redefining Goldmyk’s target market?
4. Do you think Ma should take the order from the domestic client? Why or why not?
5.Based on the recommended readings and your independent online research about “born global” companies, do you think there is such a thing as “born global companies with Chinese qualities”? Are Chinese “born global” companies different from their Western counterparts? Why? Why not? Please justify your ans