You have been asked to provide advice to Coles’s CEO on developing the best information systems strategies that would help Coles to improve its business performance and competitive advantage. It is essential that you conduct research based on the following suggestions, justify your selection on the best information systems strategies suitable to Coles. Other relevant information about the case study include the following: • Discuss historical background about the company’s IS strategies since it first introduced, including milestones. • Identify and discuss major challenges facing the company in the last five years, including present situation. • Discuss about its current IS strategies and whether these strategies implemented are suitable in this current business environment. • Research on Coles’s competitor IS strategies and provide comparisons of IS strategies between Coles and Woolworths. • Discuss the Importance of IS/IT strategy management plan in helping Coles achieving competitive advantage. • Propose two IS strategies which provide solutions to current company needs/problems. It is important that you propose two strategies as a back-up plan should one strategy fail. • Select one or two best strategies that you believe would be successful to Coles. Explain how the proposed IS strategies and acquisition of information systems would contribute to success of the company. • Propose the best time to introduce these new strategies. Explain why the selection is appropriate.