Report Task

You are required to undertake research on two innovative organisations in the same sector (for example, BMW and Toyota) who have headquarters in different countries. You will write a 4,000 word report on the management of innovation in those organisations that must include the following sections:a

1. An introduction to the two organisations and some of their main innovative end results.

2. Map and critique the innovation space of the two organisations setting out existing practice (i.e. outputs/outcomes).

3. Critically discuss the innovation strategy and management process employed in the organisations using Tidd and Bessant’s 4 step model (search, select, implement and capture).

4. Identify recommendations to improve the innovation management of the two organisations.

5. Provide a short conclusion to your innovation report assignment.