Scenario:
The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are
required to critically evaluate the sustainable marketing practices of the same organisation
that you have worked on in the assessment 1 and 2 and recommend strategies related to
sustainable marketing practices for the senior management of your organisation.
Tasks:
This assessment requires you to demonstrate understanding of contemporary issues of
sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for
marketing organisations to practise a responsible marketing. Based on your research on this
topic, you should present sustainable marketing practices of your organisation that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. Both F2F and online students should prepare a 5-10 minutes powerpoint presentation of
your chosen organisations strategies and practices in accordance with the broader issues
of sustainablity. F2F students should present their presentation in class on their scheduled
date and time. Online students should present their powerpoint in a 5 minutes video
recording and submit both the powerpoint and video recording following the assessment
3 submission link in the Blackboard on Friday in the week 11 at 11:59 pm.