I) Find the research article on the e-learning indie the folder “Assignment 3”, topic 3.

II) Find and read at least 2 and maximum 5 other literature sources on the topic of your article that would allow you to evaluate its credibility.

III) Write a report containing approximately the wordcount indicated below (you can write more, but not less than total 1000 – 1500 words,), with a grade weighted per section accordingly:

A) Research topic (5%, 50+ words)

B) Comparison and contrasting of your research findings with current practices in hospitality business that you know from your own experience and/or other 2 literature sources you have read on your research article topic (25%, 250+ words)

C) Assess the research credibility of your research article:

1. Describe the selected research strategy by giving its name and definition (10%, 100+ words).

2. Discuss how efficient is this research strategy for answering the research question asked in the article? State if you believe the researchers found an answer to the question they wanted to address and not something different. (10%, 100+ words)

3. Evaluate credibility of these research findings, using the 4 criteria of credibility and possibly referring to your 2 other literature sources or your own industry experience. Provide an overall conclusion, whether hospitality managers could use the findings of research described in your article to make decisions about business innovation (50%, 500+ words).

Please add your personal reflection about research credibility (150-300+ words) in addition to your Assignment 3. +

They will account for your presentation grade component.

You should upload the Assessment 3 (85% of the grade) with Personal Reflection (new 15% of the grade).