1. Identify each of the following members of marketing channel by matching the pictures with the correct member. (25 marks)
(1.Customers, 2.Wholesaler, 3.Company, 4.Suppliers, 5.Retailer)
a.
…………………. d.
…………………
….
b.
…………………. e. ……………….
…………………
c. ………………….
2. Explain how channel members add value to the marketing channel (40 marks). Provide an example. (5 marks)
3. Explain the difference between “Direct Marketing Channel” and “Indirect Marketing Channel” and give an example of each from your shopping experience. (30 marks)
| Channel | Comparison | Example |
| Direct Marketing Channel | ||
| Indirect Marketing Channel |
1
1
1
