The following Unit Learning Outcomes applies to this assessment:
– appraise theoretical and practical knowledge of management in an international context,
– analyse management problems using the strategy tools, e.g. Porter’s 5 Forces, SWOT,
– demonstrate the capacity to diagnose organisational challenges and opportunities, and to
– demonstrate research skills, showing initiative in consulting the academic literature and preparing strategic company report

Question 7.3.

1. H&H Pizza is a small pizza shop operated by Mr Peter. H&H Pizza is surrounded by a couple of colleges in a market. What strategies should Peter use to strengthen his business model?
2. HARDA Limited is a manufacturer of a detergent. The company is looking to launch its new detergents in an established market. What strategies should HARDA use to strengthen his business model?

Question 8.3.

H&H is a small company where you are working as a manager. H&H holds a leading position in an embryonic market. With the lowest cost structure, your company has a sixty per cent share of the market. Further, H&H has the most reliable and highest-valued products. Due to these reasons, your boss believes that the company’s future is ensured. You are required to write a memo to your boss outlining why the assumptions posed might be incorrect.

Question 9.3.

Companies enter into strategic alliances with potential competitors in order to achieve a number of strategic objectives. Amongst these companies, what type of companies gain the most from entering into such alliances. Why?

Question 10.2.

1. There are some conditions where horizontal integration might not be consistent with the goal of profit-maximising. Discuss these conditions.

1. Differentiate a company’s internal value chain and the industry value chain. And explain the relationship between vertical integration and the industry value chain?

Question 10.3.

Some value creation activities should be outsourced to independent suppliers. However, this outsourcing has some associated risks. Discuss these value creation activities and their related risks