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This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the
production of a high-quality research project.
Assignment 4 – the Individual Reflective Journal – is to ensure each student is able to contribute to document
a critical reflection of their personal learning process, as experienced during this unit. It will be best to build
your journal progressively, by making notes each week, starting at week 1 and going through to week 12. Your
notes will serve as a reminder of which sections you personally contributed to, what you learnt, and how you
experienced the learning process.
A significant aspect of the learning journal will be your reflections on how well your team co-operated in the
various phases of the Business Research Project, i.e. Topic Approval, Literature Review, and Methodology.
Assignment Structure should be as the following:
1. My personal contribution to the topic selection, problem definition, research question, writing of
topic approval submission, and team charter. How I experienced this and what I learnt from it.
2. My personal contribution to the literature review report, i.e. search process, summarising of
relevant articles, designing the outline/argument/structure of the literature review, writing up the
literature review. How I experienced this and what I learnt from it.
3. My personal contribution to the research methodology report, i.e. my role in discussions about
methods, sampling, questionnaire design, data collection, analysis and interpretation. How I
experienced this and what I learnt from it.
4. My reflections on the research experience, insights I gained, and any issues, struggles, challenges,
synergies I experienced, individually and in the teamwork
5. My statement indicating which sections of this research project I personally wrote and what I
learned from this experience

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January 2013: Anna has recently graduate from Dorset University. She was the top student in her year, and is now taking an MSc at Dorset University. Dorset University has recently been given funding by AstraChem, a major producer of flu vaccines. to investigate the link between flu vaccine and weight loss. AstraChem had received a number of reports from GPs that obese patients who had received the flu vaccination had found it easier to stick to their diets (and had a lost some weight as a result) in the weeks after getting their vaccination. Anna’s Professor invited her to join the team working on the research as the basis for her dissertation. September 2013: As a direct result of Anna’s research work a direct link was established between the flu vaccine’s active ingredient and appetite suppression. In her regular reports to AstraChem,she described her results. October 2013 AstraChem are delighted with the results, and invite Anna in her vacation, to be an intern at AstraChem to help them develop a commercially acceptable tablet form for the active vaccine ingredient, which they intend to patent. Anna works with the AstraChem team who are successful in formulating a tablet that works well in tests to achieve the desired results Anna asks advice (i) on the patentability of her work and (ii) ownership of the patent for the tablet, if granted How would you advise Dorset University if the AstraChem drug, based on Anna’s work, turned out to be a huge commercial success. How might your advice differ if in December 2013 Anna, who is a member of the Academic Society of Chemists offered a paper to the A.S.C upcoming conference in Hawaii. Anna submitted an abstract based on her work, in which she described how she isolated the active flu vaccine ingredient and some of the data illustrating its success as an appetite suppressant. For a custom-written paper, place your order now! What We Offer: • On-time delivery guarantee • PhD-level writers • Automatic plagiarism check • 100% money-back guarantee • 100% Privacy and Confidentiality • High Quality custom-written papers

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