Overview
For this assignment, we will use the ideas and concepts introduced in Module 1 to design a survey that can be used to collect sample survey data.
Remember, it’s important to collect sample data in a valid manner where the collected data faithfully represents the population we are investigating. Therefore we need to ask appropriate questions in order to fulfil the purpose of the survey.

Scenario
You have been commissioned by the Australian Government to develop a survey that will gauge the views of the Australian public regarding “Climate Change”. The Government intends to use the results of your survey to assist in the formulation of government policy for the next 30 years. The survey should contain 20 questions which should take a respondent no more than about 5 minutes to complete. Accordingly, for this survey, there should be no open ended questions (For more information, see Guideline Two – Variable Category Definition).

Requirements
In this assignment, your tasks will be split into two (2) distinct Parts. The Part A relates to the Survey Questions and Part B to the Collection of the Survey Data (i.e. the methodology; and, determination of the target audience). For this assignment, you do not undertake the collection of any survey data/responses.

 

Part A – Survey Questions
• Task 1: write/create twenty (20) survey questions that are specifically aligned to the surveys purpose, i.e. gauging the views of the Australian public regarding “Climate Change”.
• Task 2: justify/state the purpose/reason for asking each question.
• Task 3: indicate the type of variable that is most appropriate to your question (For more information, see Guideline Three – Variable Type)
• Task 4: indicate the Level (Scale) of Measurement that is applicable to each question (For more information, see Guideline Four – Level (Scale) of Measurement)
• Task 5: indicate, in detail, the type of visualisation (i.e. Chart/Table/Graph) you would use to visually represent the data for each question.
Part B – Collection of Survey Data
• Task 6: indicate the methodology you would adopt to conduct the survey (i.e. how do you intend to collect the data).
• Task 7: determine the target audience (i.e. what is your Survey Sampling Method) in order to ensure that your data is representative of the population and then describe your sampling frame.

Survey Question Hints
An example of an appropriate Survey Question:
Which of the following age groups is appropriate for your age? Note: If you wish, you may use this question as one of your twenty (20) but you would, of course, need to establish the ranges for these age groups.
An example of an unacceptable Survey Question:
What is your name? This example fails on multiple counts:
o There can be “no purpose” in asking this question (see Task 2).
o It’s likely the interviewee will decline to answer any further questions (for privacy reasons) or they will deliberately answer the remaining questions untruthfully.
o It would not be possible to represent the data gathered in any meaningful manner (see Task 5).

 

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