You are required to prepare a report on one of these companies according to the following guidelines:
1) Company history (approximately 50 words)
2) Primary business activity/activities (approximately 100 words)
3) Competition and position in industry (approximately 200 words)
4) Perform ratio analysis using the latest annual report (approximately 800 words) o Profitability ratios o Financial stability (gearing ratios) o Liquidity ratios
5) Recommendation to buy or not to buy shares based on information you have collected (Give reasons for your recommendation) (approximately 350 words). A list of FTSE 100 companies can be found from the London Stock Exchange website using the link http://www.londonstockexchange.com/exchange/prices-and- markets/stocks/indices/constituents-indices.html?index=UKX Please note that you cannot simply copy information from websites, you must calculate, paraphrase and summarise all information. All information in points 4 and 5 must be your own ideas and words. Assignment length: 1500 words Marking criteria: The marking criteria can be found on the Moodle site for IA104. You also need to include in-text referencing on the sources you have used and a reference list at the end of your report in Harvard referencing system.