Project 1 – Company Analysis and Evaluation Project In this project, you will select an organization or a segment of an organization and interview key employees for the purpose of gathering information concerning the organization’s critical success factors (CSFs). You will then develop a SWOT analysis to clarify and aid you in identifying the organization’s/segment’s CSFs. The written project requires you to prepare and submit the following in order: 1. Brief description of the organization/segment. (1 paragraph) 2. SWOT analysis in chart form. (Four categories: Strengths, Weaknesses, Opportunities, Threats—each item should be clearly and concisely stated.) 3. Balanced scorecard in chart form. (Clearly and concisely list CSFs in each of the four categories identified in the text. For each CSF indicate in separate column how you plan to measure the CSF.) 4. A discussion of the CSFs chosen for the organization/segment. (Why did you select those particular factors? Why are they important in assessing the success of the company? Two to three pages.) 5. An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the balanced scorecard as support for your conclusions. (Two to three pages.) You should begin working on the project in Week 1. The project is due at the end of Week 4. Please submit your completed project for grading as an attached Microsoft Word file. Make sure that the file name is in the following format