McDonalds Sources of Innovation
In this week, you will consider how you might apply the concepts of sources of innovation and service innovation to the company you selected ( McDonalds)
What sources of innovation can McDonalds use in order to achieve its objective of sustaining a pipeline of innovative products and services? You should consider the roles of lead-user and open innovation, indicating whether or not these are relevant.
To what extent is McDonalds faced with disruptive innovation?
Is service innovation something that can be developed by McDonalds?
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