1. What method would you suggest to the Goldens in utilizing the expertise of their friends to decide on the atmosphere and motif for their new restaurant?

2. Are there any other methods they have overlooked in trying to research this matter?

3. Write a short response to each of the following assertions:

a. Forecasts are always wrong, so why place any emphasis on demand planning?

b. A good forecasting process is too expensive. c. All we need to do is hire a “quantitative type” to do our forecasting.

4. Can you think of any future business trends, not discussed in this chapter, that may influence the way forecasting is done in the future? Explain briefly.

5. Between these two extremes, what is the most likely scenario for the company’s operating environment