- Choose a public company on the S&P ASX200 list. See: http://en.wikipedia.org/wiki/S%26P/ASX_200
- Consider the market environment and recent performance. Why has the company performed well, or what issues have caused a deteriorating performance?
- What are the key issues facing the company?
- How can strategy be used to address these issues for the benefit of all stakeholders (shareholders, customers, employees and the broader community)?
- What is the role of IT in strategy development or execution?
- As time is restricted and you should have 10 or less slides, you will need to distil the essence of your proposed strategic plan. In reality, the attention span of busy executives is usually very short, and this is an important skill to develop. If interested, evaluators can ask questions, seek elaboration and challenge you to further justify some of your recommendations.
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