What is a KPI?

Keith Quesenberry details a simple framework for designing a social media strategy. What are the elements of the approach he recommends? What is a KPI? What do you think might be a useful KPI for your team’s blog this term? Please respond to these questions in a short update of about 100 words.

https://hbr.org/2016/07/fix-your-social-media-strategy-by-taking-it-back-to-basics

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What is a KPI?

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