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What intangible resources did P&G have that Lafley and McDonald used to enact strategies? Discuss at least 2distinct intangible resources.

ead Case 26 (Procter and Gamble) in textbook, and then answer the following questions in a 3-4 pages report.

1. Compare and contrast CEO Bob McDonald and CEO Alan G. Lafley and assess leadership at Procter and Gamble. Bring out at least 3 points of comparison.

2. What intangible resources did P&G have that Lafley and McDonald used to enact strategies? Discuss at least 2distinct intangible resources.

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