After reading “How Samsung Became a Design Powerhouse” and “Design Thinking Comes of Age”, respond to the following prompts.

What do you think about the choice to build/hire design talent in house at a business, organization, or government agency as opposed to hiring outside design consultants? What do you see as the pros and cons of each approach? Draw on your own work experience (or coursework, if necessary) in your answer.

Would you rather be an outside innovation consultant brought in, or work in an innovation unit internally?

For full credit: Use specific evidence, quotes, or examples from the readings to support your answers. Use specific stories and life experiences of your own to make your response unique to you. Make sure you’ve answered the “why” question for any position or opinion that you’ve expressed.