Read Case 3.1 about Pronto Retail Centers at the end of Module 3 in your text. Answer the three questions at the end of the case.
1. Is it reasonable to charge Pronto’s sales force with simultaneously building and holding market share?
2. What are the pros and cons of John Rickles’ five-point plan?
3. Since the meeting with the regional managers ended on a sour note, what should Rickles do now? What should the regional managers do?
