Q1.      Tobacco is a product that has entered the maturity stage of the product life-cycle and government regulations and taxation law is deigned to further discourage tobacco consumption. However, tobacco giants are now venturing into the e-cigarette market. Describe the technology innovation in terms of the product life-cycle.

Q2.      Discuss how to manage and market the intangible components of a product?

Q3.      Under what conditions is a producer most likely to use more than one marketing channel?

Q4.      ‘The expanded marketing mix is an opportunity to enhance your company’s competitiveness.’ Discuss.

Q5.      Describe the different types of approaches to market research and indicate when each should be used.

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