The Week 9 tutorial outlined proprietary tools/processes implemented by advertising agencies.  Understanding this is key for those in the Account Servicing department.

They are as follows:-

1. ‘360 Degree Branding’ – Ogilvy

2. ‘Brand Asset Valuator’ – Y&R

3. ‘McCann Brand Clout’ – McCann

4. ‘Disruption’ – TBWA

5. ‘Love Marks’ – Saatchi & Saatchi

6.    ‘Thompson Total Branding’ – JWT

Select any 2 of the above and compare (and contrast) their processes using views from various sources.

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