The Task
Your task is to develop a strategic integrated marketing communications plan to attract sponsors for Kingston University’s E-racing electric bike: The Ion Horse Mk2.

You have a budget of £2000 to include all activities, e.g., PR, direct marketing, social/mobile campaigns, regular blogs, etc. However, you feel that you need more than £2000, you are free to go beyond this amount. In this case you must provide justification for the proposed increase.

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