Tag Archives: Tourism Marketing

You have just been hired as General Manager at recently restored historical hotel located in The Rocks. The hotel has been providing very cheap, temporary accommodation since the early part of the last century.

You have just been hired as General Manager at recently restored historical hotel located in The Rocks. The hotel has been providing very cheap, temporary accommodation since the early part of the last century. The hotel is located in the heart of Sydney but in a very dimly lit area where there has been a number of assaults and robberies. Last week, the rumour amongst the staff, was that one of the guests was badly assaulted and went to hospital. Also your guests have been allowed any number of visitors to their room without having to go through reception. Your mandate is to update the service and operations to suit tourists needs for 2013 and beyond.

In your first week on the job, you conduct a review of….

International Hospitality and Tourism Marketing

International Hospitality and Tourism Marketing

Assignment Format

An evaluation of the marketing environment analysis for a designated tourism and hospitality organisation AND an analysis of the available market segments and existing target markets.

Assignment Brief

The Mid-Term assignment requires you to assume the role of a marketing executive who has to evaluate the marketing environment and to assess the possible target markets for this organisation. The client is very keen for you to adhere to the following: 1. Critically analyse the external, internal and competitive environments facing the chosen organisation, drawing the findings together with a SWOT analyses to assess the organisation’s strategic position and to highlight possible strategic directions for the company. 2. Critically analyse the available market segments and the appropriate target markets for the designated….