COMM 1307 – Introduction to Mass Communication – FINAL EXAM
Media scholar Howard Gans famously studied new stories. He was looking for bias in news coverage. Gans studied the actual news stories themselves, in order to find out what values (or biases) news organizations might actually have. Look at the list of Gans’ values in the media. It is covered in your text and in the lecture notes. Gans notes that both liberal and conservative groups charge the media with bias. The question is: WHY do both groups charge the media with bias? What is it about the characteristics on his list (of eight enduring news values) that causes liberals and conservatives charge each other’s news organizations with bias? Our opinion matters. What do you think?