New Product/Service Analysis

Students have to choose a particular new product/service which was introduced in the market over the past 3 years.

This report is expected to reflect of the success stories of the topic and address (very important!):

  How did they identify the opportunities in the market?

  How did the company generate the product/service concept?

  How did they evaluate the concept prior to developing it?

  What was involved in developing the product/service?

  How did they launch the product/service?

  Provide recommendations as to what they should do to maintain their growth and

prolong the product/service maturity phase

In preparing the reports, you may need to use assumptions in analyzing each phase when there is no data/company information available.  You  are  expected  to  undertake  research  relating  to  how  the company  came  up  with  the  idea  which  eventually  leads  to  the  development  and  launch  of  the product,  and  at  the  end  provide  a  recommendation  as  to  what  they  should  do  in  the  future  to maintain the growth of the product and prolong its maturity phase.

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